Our services

We believe that all specification marketing should be grounded in well-researched and useful content.

Great content will help you build long-term relationships and become a trusted adviser - telling specifiers who you are and what you stand for, whilst giving them something useful and never wasting their time.

However, we know how difficult it is to sit down and write an article, develop a CPD presentation or research a thought-leadership piece when you are a busy marketing professional. That’s where we can help.

We understand what specifiers are interested in, we add our technical and storytelling skills, combine it with your expertise and brand ethos, and - most importantly - we make the project happen.

CPD programmes

Our CPD projects include everything from idea-creation, developing and designing the presentation with speaker’s notes, and creating promotional materials, to hosting training workshops for CPD presenters. We can help edit old materials, and are now also offering coaching in presentation skills for virtual CPDs.

Editorial: journals, blogs and publications

We write and manage online journals/magazines, news pages and blogs for our clients. Combining our industry contacts with our inquisitive mindset, we develop editorial content such as interviews, how-to-guides, trend forecasts and investigative articles.

White papers and thought leadership pieces

Bigger content pieces such as white papers are perfect for brands who want to strengthen their position as a thought leader. We research and write, and work with our network of graphic designers, to develop educational and engaging pieces for print and online.

Newsletters, case studies and other copywriting

Regularly keeping in touch with your network is important, but what’s even more important is the content you bring them. Our newsletters, case studies and copywriting will make sure that your company and product news are presented in a way that makes the content interesting and useful to the specifier.

Content strategies and training

Depending on the level of support needed, we can offer workshops to help you develop your content strategy, alternatively take complete charge of the strategy development and content creation.

We also offer training workshops for in-house content marketing staff and other team members who need an introduction to specification content marketing.