Why your next case study should be a video
Are you one of the three billion people around the world who watch, stream or download video content every month?¹ In 2023, YouTube overtook Facebook as the UK’s most popular social media platform, proving we’re hooked on the moving image.²
If you’re not already on board with video as part of your marketing strategy, here are just some of the reasons you should bring your next case study to life in a video.
Reach a wide audience
In a world where we are constantly overloaded with information, video is a great way to grab your customers’ attention. Presenting a case study as a short film captures the story in a way that words just can’t.
Create a connection
As consumers become more sceptical about AI-generated content, video cuts through the slickness of machine-generated marketing. Nothing beats listening to an architect or designer talk with passion, surrounded by their creative vision. It’s a human experience that brings the project – as well as your products – to life.
Make every second count
If a picture is worth a thousand words, video captures 24 pictures (frames) a second. This makes it hard to beat when it comes to storytelling efficiency. Showcasing the breadth and complexity of a project on screen transforms your case study into a visually rich, enjoyable experience.
Introduce your product
According to research, the majority of humans – 65% – are visual learners.³ Filming a case study can help people understand how your product works in a real-life setting. It allows your potential customers to see how their fellow architects and designers have specified your products to solve a challenge or meet a goal. In a survey of marketers, 88% felt that making videos had increased the understanding of their product or service.⁴
Capture attention
Once you’ve created a video case study, sprinkle bite-size edits across your social media channels and website. Because internet users love videos, so does Google. Pages containing videos rank more highly in searches, especially if they are professional, relevant and informative.
If you’re curious about how video can transform your next case study, get in touch with our team. We can plan narratives, interview architects on site and manage the whole creative process to create compelling case studies that highlight your products and help you reach new markets.
[1] Statista
[2] Ofcom Online Nation report
[3] Reaching the Visual Learner: Teaching Property Through Art